TED’s Guide to what the Wholesale Customer Service Assistant does around here Ted’s Mission Statement Our Mission is to build a successful company through the creation of a leading designer brand. By conducting ourselves in an efficient and courteous manner and by maintaining Ted’s high standards and integrity , we pride ourselves in always being in a position to satisfy the needs of our customer. In order to protect the ethos and persona for which we have gained an enviable reputation, we always ask ourselves the question: ‘Would Ted do it that way?’ Ted's Story Established in 1988, Ted Baker London has grown from its humble roots as a shirt specialist in Glasgow, to a global lifestyle brand with over 100 locations in Europe, the US, Australia, the Middle East, Far East and Southeast Asia. As 'no ordinary designer label', Ted Baker offers menswear, womenswear, accessories (and everything in between), and is renowned for ...